The January/February 2018 issue of “The New Brewer” magazine features breweries utilizing unique synergistic relationships with other businesses to expand their customer base. The magazine is published by the Brewers Association, which supports small and independent craft breweries. This issue’s topic was “the Business of Beer”. It focused on the value of infrequent customers, unusual business models, exports, ESOPs, and satellite tasting rooms. It highlights the OldeBBC and Fat Jimmy’s innovative business model.
The article describes another brewery which combined a bicycle repair shop and a brewery under one roof. They found that a lot of cyclists either begin or end their day at the brewery. “We hope to find a similar interest from the customer’s of Fat Jimmy’s”, owner Dave Heller said.
Jimmy Fungaroli, a long-time friend of the Hellers, owns Fat Jimmy’s Outfitters. He offered them space last year. OldeBBC will utilize 1500 square feet inside his building and another 500 square feet outside for a patio. A split-rail fence will wall off the brewing business from the sporting goods store. The businesses are co-located at 109 Railroad Street, in Bedford, PA.
Synergies Between the Two
The businesses will attempt to find synergies between their customers. For example, participants in Fat Jimmy’s weekly cycling classes will receive a dollar off pints.
Additionally, Olde Bedford Brewing Company plans to open a remote taproom at the Heller’s Hideaway Ranch, near the Blue Knob State Park. Riders who take advantage of the beautiful scenery and incredible biking trails will be able to stop in for a cold beer during their ride.
The Brewery intends to open this Spring. Visit their Facebook page for more information.